Win-back emails get 3-5% open rates from inactive customers. The same audience on Telegram opens at 70%+. The catch: you have to earn the open every single time.
We tested 40+ variations across our customer base. The two-step structure below converts inactive users back into buyers at roughly 4x the email baseline.
CHECKLIST5 ITEMS
The two-step win-back structure
- 01Message 1 — short, personal, no offer: just acknowledge they've been gone
- 02Wait 48 hours. Skip anyone who replied or clicked
- 03Message 2 — one specific incentive tied to their last action (cart, page, category)
- 04One-tap unsubscribe in every message — protects deliverability long-term
- 05Route replies to a human within 5 minutes, not a bot
IMPLEMENTATION PLAYBOOK
Turn this into a working Telegram retargeting workflow.
Use the article as the strategy layer, then connect it to Taploop for audience selection, campaign execution, attribution, and follow-up. The SEO goal for this page is to answer the searcher's practical question and route them to the product surface that can run the workflow.
