01
Funnel scan
Pulled traffic, social reach, newsletter opens, site analytics and booking page conversion. Looked for the step that changed.
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DIAGNOSISEX_06
Coach — diagnose drop in inbound
Where attention is leaking, what to fix first, and in what order.
Runtime
~5 minCredits used
210 crOutputs
1 diagnosis · 6 fixes000The brief
What the agent walked into.
An executive coach saw inbound enquiries drop 40% in 6 weeks. The agent ran a full funnel diagnosis to find where attention was leaking.
001Step by step
How it unfolded.
02
Root cause
Reach was steady. Site traffic held. The drop was on the booking page — a redesign 7 weeks ago had broken the call-to-action on mobile.
- Desktop CVR: 4.1% → 4.0%
- Mobile CVR: 3.8% → 0.6%
- Mobile traffic share: 64%
03
Fix list
Drafted the exact CSS fix, a copy revision for the CTA, and 2 trust-builder tweaks above the fold.
04
Monitor
Set up a 14-day watch with daily checks and a Slack ping if mobile CVR doesn't recover above 3%.
002Outcome
What shipped.
Mobile conversion recovered to 3.6% in 5 days. Inbound bookings were back above baseline within 3 weeks.
003Next example
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CAMPAIGN
Spring product launch — 3-channel campaign
Plan + assets + newsletter for a SaaS launching a new feature.
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