Disclosure guide

Disclose every material connection clearly

Practical disclosure standards for affiliate links, sponsored content, coupons, and creator campaigns.

Make the relationship clear

Tell the audience when Taploop may pay you, provide a fixed content fee, issue a bonus, supply a product, or grant another benefit. The disclosure must be easy to notice and understand before or with the recommendation.

Suitable wording can include “Ad,” “Sponsored,” “Paid partnership,” “Affiliate link,” or “I may earn a commission,” when it accurately describes the relationship.

Place disclosures with the content

  • Articles and newsletters: before the first affiliate link or recommendation.
  • Short-form video and stories: visible on screen and, when required, spoken in the content.
  • YouTube and long-form video: in the video and near the relevant links in the description.
  • X, Telegram, Discord, and community posts: in the same post or message, not only in a profile.

Use platform tools as an additional signal

Use paid-partnership labels or branded-content tools when available and required, but do not rely on them as the only disclosure. Taploop campaign instructions may require specific wording, placement, screenshots, or spoken disclosure.

Keep evidence and correct problems

Taploop may retain submitted captions, screenshots, URLs, timestamps, and review results. Missing or unclear disclosure can place the deliverable and related payout on hold.

If a disclosure is missing, update the content promptly when the platform allows it and notify the partner manager. Never hide disclosure among unrelated hashtags or behind a “more” control when it can be placed more clearly.

For additional public guidance, review the FTC’s Disclosures 101 for Social Media Influencers. Taploop’s accepted campaign brief and policy remain the requirements for Taploop work.